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seo & marketing.

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What is SEO & why should you invest on Digital Marketing?

SEO stands for Search Engine Optimization. SEO is the process of taking steps to help a website rank higher on Google. The key difference between SEO and paid advertising is that SEO involves “organic” ranking, which means you don’t pay to be in that space. Search Engine Optimization is the process of optimizing online content so search engines like Google show it towards the top of the page when someone searches for something relevant.

The term Digital Marketing refers to the use of digital channels to market products and services in order to reach customers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels. Digital marketing involves some of the same principles as traditional marketing and companies often combine traditional and digital marketing techniques in their strategies.

When it comes to Search Engine Optimization, there are three equally important paths: on-page SEO, off-page SEO and technical SEO. 

On-page SEO

On-page SEO is about building content to improve your rankings. This comes down to incorporating keywords into your pages and content, writing high-quality content regularly, making sure your metatags and titles are keyword-rich and well-written, among other technical factors.

Off-page SEO

Off-page SEO is the optimization happening off of your website itself, such as earning backlinks. This part of the equation involves building relationships and creating content people want to share. Though it takes a lot of legwork, it’s integral to SEO success. 

Technical SEO

Technical SEO is the type of SEO that focuses on the backend of your website, and how your pages are coded. Image compression, structured data, and CSS file optimization are all forms of technical SEO that can increase your website’s loading speed — an important ranking factor in the eyes of search engines like Google.

SEO Practises & Best Strategies

SEO Optimization.

When it comes to SEO, going for quick gains is often referred to as “Black Hat SEO.” People who implement black hat SEO tend to use sneaky tactics like keyword stuffing and link scraping to rank quickly. It might work for the short-term and get you some traffic to your site, but after a while, Google ends up penalizing and even blacklisting your site so you’ll never rank.

On the other hand, White Hat SEO is the way to build a sustainable online business. If you do SEO this way, you’ll focus on your human audience.

You’ll try to give them the best content possible and make it easily accessible by playing according to the search engine’s rules.

SEO Best Practises.

don’ts

  • Duplicate content
  • Invisible text and keyword stuffing
  • Cloaking and redirecting
  • Poor linking practices

do’s

Relevant content

Well Labeled Images

Relevant Links & References

Good Spelling and Grammar

Standards Compliant HTML

Unique & Relevant Page Titles

"Stopping advertising to save money is like stopping your watch to save time."

— Henry Ford

“Ignoring online marketing is like opening a business but not telling anyone.”

— KB Marketing Agency

“The best marketing doesn't feel like marketing.”

— Tom Fishburne, Founder & CEO, Marketoonist
marketing marketing
01

SEO & Search Engine Marketing (SEM)

SEO is the process of optimizing your website to "rank" higher in search engine results pages and Search engine marketing is another way to increase website traffic by placing paid ads on search engines.

02

Content Marketing

Content Marketing is about the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers.

03

Social Media Marketing

The primary goal of a social media marketing is brand awareness and establishing social trust. As you go deeper into social media marketing, you can even use it as a direct marketing or sales channel. Promoted posts and stories are two examples of social media marketing.

04

Affiliate Marketing

Affiliate marketing is one of the oldest forms of marketing. In the case of affiliate marketing, influencers that receive a commission, promote your products or services on their websites.

05

Video Marketing

YouTube is one of the most popular search engines in the world. A lot of users are turning to YouTube before making a buying decision, to learn something, read a review, or just relax. Depending on your targeted audience there are several video marketing platforms, including Facebook Videos, Instagram, and even TikTok to use to run a video marketing campaign.

06

Email Marketing

Email marketing is still one of the most effective digital marketing channels. Many people confuse email marketing with spam email messages, but that’s not what email marketing is all about. This type of marketing allows companies to get in touch with potential customers and anyone interested in their brands.

Basic

Basic Digital Marketing & SEO Plan
€200month
  • On Page SEO
  • Search Engine Marketing (Google Adwords)
Purchase

Medium

Advanced Digital Marketing & SEO Plan
€500month
  • On Page SEO
  • Search Engine Marketing (Google Adwords)
  • Social Media Marketing
Purchase

Large

Full Digital Marketing & SEO Plan
€850month
  • On Page SEO
  • Search Engine Marketing (Google Adwords)
  • Social Media Marketing
  • Affiliate Marketing
  • Video Marketing
  • Email Marketing
Purchase